Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has three important techniques to improve website position in SERP called Technical SEO, ON Page SEO and OFF Page SEO (Search Engine Optimization).
Let’s us explore one by one now.
This is one time work which we do in domain and hosting level. Like installing https for your domain, extending domain registration length, website overall loading time, robots.txt optimization, proper custom 404 error page etc.,
ON Page SEO (On-Page Search Engine Optimization):
It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly.
Off Page SEO (Off-Page Search Engine Optimization):
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. However off page SEO techniques will help improve your website position in SERP.
Top 15 off page SEO techniques for 2020.
1. Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
2. Influencer Outreach
If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t focus on quantity of links but rather focus only on quality links. Also don’t keep posting multiple times on the same guest blog site.
4. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.